FloorsToday was growing and expanding when I joined them back in 2005. I designed a logo that in one quick glance said it all - that Floors Today was about installing laminate and hardwood floors. The icon was made with illustrator. Initially I was the only designer in charge of creating the logo, maintaining the website, and creating print media. Later a second designer came on board.
The website was a massive project involving many pages of content with images that required cropping and uploading to show the inventory available. The strengths of the project are the simplicity and ease of use.